checkout prescription parameters – Mitchell Kapadia

Increased orders by adding Rx parameters in checkout

Add a prescription table in checkout that could help patient confirm their entered prescription before providing their proof of prescription. The prescription is assigned to a customer and every prescription product is required for doctor verification purposes.

My task was to display the Rx table in such a way that: 1) Would not break the checkout flow or conversion, 2) Patient can view their entered Rx information individually per product, and 3) The user would not have to go back to the shopping cart to confirm their entered Rx information.

The Challenge

If a patient has added multiple products to the cart, they needed help remembering which Rx parameters were assigned to which product. To confirm, the customer had to go back to the cart and remember what prescription parameters were assigned to a product in order to provide the exact prescription at the prescription step of the checkout.

Old design without Rx table

Research

I took some time to research competitor sites. Surprisingly, very few competitors displayed the Rx table in checkout. After competitor analysis and some user testing, I found users would prefer seeing the Rx table near the product image or patient name. Visually it was giving confidence in users to view their Rx parameters next to their name or their selected product.

New Design

Result

I considered a simple collapsable menu link with a chevron on the right side of the product image that can open up the Rx table. After presenting the mockup with different scenarios, the solution was greatly valued. Because the solution was simple enough, it was even applied on a patient step that has a similar product per patient selection. During the user testing, the feature was appreciated and helped users to verify their prescriptions.

After launch, we observed the new feature helped customers upload prescriptions with confidence as they can now confirm mid-checkout what Rx parameters they have selected, It did not affect the checkout flow nor did reduce the conversion rate, but did improve the user confidence in shopping.